The latest insights from Kline & Company highlight a clear shift in the professional haircare market. While salons continue to navigate economic pressures, one category is standing out.

Professional treatments were the fastest-growing category in the first half of 2025, increasing by almost 9%, while repair treatments, bonding technologies and scalp care all recorded growth of 8% or more. The message is clear. Clients are investing in healthier hair and looking to professionals to help them achieve it.

Here are five key takeaways.

1. Hair health is driving consumer demand

Consumers are prioritising healthier, stronger and more manageable hair over short-term cosmetic results. Repair treatments, bonding technologies and scalp care all grew by 8% or more during the first half of 2025, reflecting the continued demand for treatments that improve the condition of the hair.

2. Professional treatments are leading market growth

Professional treatments recorded almost 9% growth, making them the fastest-growing category in the professional haircare market. As clients look for services that deliver visible, lasting results, treatments are becoming an increasingly valuable part of the salon service menu.

3. Professional expertise remains the salon's greatest strength

Despite the growth of online retail, more than 60% of global professional haircare product sales still come through salons and independent stylists. Clients continue to value professional consultation, tailored recommendations and expert advice when choosing treatments and homecare.

4. Lasting results create loyal clients

Today's clients expect more than great-looking hair when they leave the salon. They want hair that feels healthier, behaves better and remains easier to manage between appointments. Treatments supported by the right homecare routine help salons deliver those lasting results while encouraging repeat visits and retail sales.

5. The strongest salons are building their business around treatment services

The latest research shows that treatment-led categories continue to outperform. Salons that combine expert consultation with targeted treatment services are well placed to increase client loyalty, strengthen retail performance and create sustainable long-term growth.

“We are seeing massive growth in the in-salon treatment business. We’ve introduced a luxury blow-dry package which includes a treatment that is only available in the salon. This has had an additional benefit of increasing the frequency of our clients’ visits. We also now have add-ons which are take-home products on a prescription basis and our clients feel like it is personalised to them, which they trust more than reading something on Instagram or Look Fantastic.”

Jamie Brooks, Brooks & Brooks, Fabriq Ambassadors.

What this means for your business.

These findings reinforce the direction Fabriq has always believed in.

Clients aren't simply looking for smoother hair on the day. They want healthier-looking hair that continues to perform long after they leave the salon.

From the long-lasting results of Reset to the convenience of Quick Fix and Quick Fix Express, every Fabriq treatment is designed to leave hair smoother, stronger and easier to manage, while giving salons treatment services, clients continue to value.

As the professional haircare market evolves, one thing is becoming increasingly clear. Treatment services are no longer an optional extra. They're becoming an essential part of the modern salon experience.

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Sources

• Kline & Company – Professional Hair Care Webinar (2025)

• Estetica Export – We Attended Kline & Company's Latest Professional Hair Care Webinar: Here Are the 5 Trends You Should Be Watching

• Estetica Export – Kline Company's Global Professional Haircare Market Report to Guide Exports in 2026

• Estetica Export – Resilience Through Insight: How Can Brands Win in a Shifting Salon Landscape?

• Kline & Company – Professional Haircare market updates and webinar insights (2025)