It can be over 90% protein when it’s healthy, which is why we build our treatments using protein technology.
Your hair’s strength and shape are determined by sulphur, hydrogen and ionic salt bonds. The stronger the bonds and the more of them, the healthier your hair.
When these bonds are broken, your hair becomes weak, frizzy and hard to manage.
Some of the ways our hair gets damaged are within our control, like the amount we use heat tools or colour. But we can’t cut out the damage entirely. Hair can be damaged by:
The weather: including extreme temperatures, wind and sun.
Heat styling: like blow-drying, irons, curling tongs or other heated tools.
Colour: that works with bleach or developer.
Artificial environments: like heating and air conditioning.
Harsh ingredients: that are found in some cheaper products
Chemical services: like perming or relaxing the hair.
Brushing: Even gentle brushing causes some damage.
Ageing: Tensile hair strength decreases due to hair diameter reduction.
Curly, Afro and textured hair are naturally more prone to damage than other hair types. There are two main reasons for this
The hair’s natural moisturiser, sebum, needs to travel down each strand from the scalp to the ends.
Sebum doesn’t travel down curls as easily as straight hair, so they tend to be naturally drier and coarser.
Want to strengthen your hair and define your curls?
Choose Quick Fix.
Afro hair in particular has fewer layers of cuticle to protect the outside of each strand.
It also has far fewer sulphur bonds within its inner cortex, making it weaker and more easily damaged.
