Sally Brooks is a three-time British Hairdresser of the Year and co-founder of the award-winning London salon Brooks & Brooks. With more than 25 years in the industry, she is known for creating hair that feels healthy, natural and easy for clients to manage long after they leave the salon.

At Brooks & Brooks, the goal has always been simple. Give clients the best version of their hair. Not hair that looks forced or over-processed, but hair that behaves beautifully while keeping its natural character.

That philosophy is what drew Sally to Fabriq.

Rather than straightening hair beyond recognition, Fabriq treatments allow her team to smooth texture, reduce styling time and restore condition while controlling movement and maintaining individuality.

Services such as Reset and Quick Fix have become staples in the salon. Clients leave with hair that feels smoother, stronger and far easier to manage at home.

As Sally explains:

"Our priority has always been giving clients the best version of their hair. We never wanted hair that was straight beyond recognition. We wanted control that still looked natural. Fabriq gives us exactly that. The treatments make hair easier to manage, healthier to work with and far more versatile when we style it."

For Sally, great styling begins with a great foundation.

"When the hair behaves, everything becomes easier. Cutting, colouring, styling. It opens up more possibilities for us as professionals and gives clients the confidence they want every day."

That belief is why Fabriq remains an essential part of the Brooks & Brooks service experience.

Kayleigh Twigg has worked with Fabriq since the start of her career at Brooks & Brooks. Known for smooth, controlled transformations, she specialises in colour, blonding and Fabriq Reset treatments.

“With fine, curly hair myself, I saw the difference immediately. Fabriq gave me hair that felt easier, smoother and faster to style.”

Reset helps clients achieve softer texture, visible shine and hair that behaves every day. The result feels polished without losing movement or personality.

Kayleigh also recommends Fabriq Safe homecare to maintain colour, condition and long-lasting control between appointments.

“Clients love how simple their routine becomes. Their hair feels healthier, more manageable and more consistent day to day.”

For Kayleigh, great hair starts with confidence, and confidence starts with control.

Brenda founded Charlemagne’s Salon in Luton over 30 years ago and has built a reputation for transformational hair across all textures, including Afro, Asian and European hair.

Her passion is simple. Help every client leave the salon feeling confident in their hair.

Fabriq treatments have been part of that journey since 2016.

"What I love about Fabriq is the balance. The treatments control the hair beautifully but still keep its natural character. Clients leave with hair that feels healthy and easy to manage at home."

The Fabriq Reset treatment is one of her favourites, helping improve condition and manageability across many different hair types.

For Brenda, great hair begins with care, knowledge and the right products.

"When the hair behaves, confidence follows."

Fabriq helps her deliver exactly that.

Macy first discovered Fabriq treatments while working at Trevor Sorbie. Surrounded by high standards and constant product trials, she saw countless smoothing systems come and go. Fabriq was different. The performance was consistent. The results lasted. The hair maintained its integrity.

That experience stayed with her.

Now a registered trichologist with over twenty years in the hair industry, Macy believes performance is essential. In her clinic, reputation depends on visible results and healthy scalp function. She recommends only what she trusts completely.

After testing the Soothe range, she saw calmer, more comfortable scalps and softer, controlled hair. Clients with sensitivity, dryness or irritation experienced real relief without compromising shine or manageability.

For Macy, Fabriq is not a trend. It is a system she relies on.

For her clients, it means comfort, confidence and Effortless Control for every hair type.

Marina Hodgins has spent more than 35 years helping clients feel confident in their hair at her Gloucester salons Fringe Benefits & Labella.

She discovered Fabriq many years ago when the brand was known as KeraStraight and quickly realised it was different.

"The results were dramatic and honest. The hair felt healthier and clients could manage it at home. That’s when I knew I loved it."

Today Marina uses Fabriq treatments to restore condition, improve manageability and support long-term hair health. She especially loves the Soothe range for calming sensitive scalps and Ultimate Oil as her go-to finishing product for shine and softness.

One client, who thought her badly damaged hair was beyond help, once told her, “I feel like me again.”

For Marina, that moment says everything.

"It’s never just about hair. It’s about confidence."

Phebean Anthony has worked with every hair texture for almost thirty years. Her focus is simple. Healthy hair builds confidence.

She introduced Fabriq in 2020 and saw the difference straight away.

“Clients walk out with hair that feels stronger, smoother and easier to manage. The change is visible.”

Her signature service, Reset, restores strength and balance in the hair. Clients experience shine, smooth texture and easy manageability that lasts between visits.

“Ultimate Oil is my finishing ritual. Weightless yet powerful, it seals, protects and perfects. A small amount delivers exceptional impact, it’s the final touch that brings luxury and longevity to every style.”

Fabriq also continues at home. Clients follow a simple routine that protects the result and keeps hair effortless every day.

Many people arrive after struggling with their hair for years.

They leave saying the same thing.

“I finally love my hair.”