Our Story

about fabriq

We're on a mission to give you the best hair ever

We exist to give stylists and their clients new levels of control and confidence in their hair and in each other. We continuously develop our treatments and products to deliver ever-improving results and experiences

Where it all started

Originally founded as KeraStraight by hairdresser Jez Barnett in 2009, we embarked on an exhilarating journey of transformation to become Fabriq in 2022. Our rebranding was driven by our desire to introduce our innovative treatments and products to even more people and launch new and exciting products.

We're thrilled to say that Fabriq represents a broader vision, one that celebrates all hair types and textures.

Why Fabriq?

The name "Fabriq" reflects our belief that hair is an incredible material, diverse in textures, strengths, and flexibilities.

Just like fabric, hair can be woven, dyed, and shaped into countless forms. We chose a name that represents the limitless possibilities for strengthening, enhancing, and empowering all hair types.

Our Commitment

At Fabriq, we're all about celebrating the brilliance of hairdressers worldwide. Our in-salon treatments are exclusively crafted to enable and empower skilled professionals.

You won't find Fabriq products on discount platforms, instead, you'll find us championing the skill, passion and dedication of our hair care professionals.

our mission

Helping you achieve the best hair ever

Meet the Team

Healthy, strong and easy to manage hair — whatever your hair type.

Fabriq has formulated industry defining at-home products and in-salon treatments that work together to unleash your best hair ever.

Fabriq is more than just a product. It lets us have the hair we dream of and manage it ourselves, whatever our lifestyle.

— Sally Brooks, Global Ambassador

Choose the hair you truly want

We want everyone to look and feel amazing about their hair.

Straighter, smoother locks? You bet. More defined curls? Hell yes. Stronger, healthier hair? Ab-so-lutely. Fabriq is here to tell you that whatever hair you want, you can have it your way.

Fabriq lets you choose the hair you truly want, harnessing unique low pH protein technologies to create personalised hair treatments both in-salon and at-home.

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Whether you want to repair damaged hair, smooth and straighten frizzy locks, or define your natural curls – Fabriq is for you.

— Jez Barnett, Founder

Discover the Power of Fabriq

Damaged repair

Repair + Renew at the Root

Low pH proteins and incredible repairing agents help to transform dry, damaged and weak hair into strong and luscious locks.

Shop the Hydrate Range

Unbeatable shine

Gloss That Turns Heads

Say goodbye to dull and lifeless hair and get that coveted salon-shine with our in-salon treatments and at-home products.

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Results that last

Hair You Actually Notice

Our in-salon treatments last between 1-4 months, leaving you with healthy and strong hair that’s oh-so easy to manage at home.

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Salon-style at home

Fresh Feel Every Day

Your hair never feels better than when you’ve just left the salon. Our products give you that fresh-from-the-chair look from home, every day of the week.

Shop the homecare Range

Where science meets seriously good hair

don't just take our word for it

Hear it from our people

The FABRIQ line has proven to be one of the best smoothing systems I've ever used! Clean neat and easy to follow! My clients are so happy with this! Happy client, happy stylist.

Coletta K

Mar 22 2026

The best range ever. Turns my hair from a frizzy ageing mess into a glorious stylish and flattering head of hair to be proud of. Well done Fabriq you saved my life ♥️

Amanda B

Jan 31 2026

It is always a pleasure whenever I call the office and usually, speak with Martina. It is as though I am calling a friend whilst still maintaining a very professional manner. Most of all using a great range of products is the best experience!

Chic U

Feb 10 2026